How to get Google Analytics Data You Need
Google has made it easier to get to the data you need on their analytics platform. They have integrated natural language to be able to get the metrics to make more informed business decisions.
It is simple to use since Google has added the option of finding what you need in a search bar. These queries can also be entered using voice search. It is the same technology used in the Google Search, which uses the same natural language processing. This new feature is slowly being rolled out in the next few weeks.
If you want to know when you will have access to it, look for the “intelligence” button in the dashboard. You can use it once you click on that button or tap on the icon if you are using your phone.
Google is headed down the machine-learning path therefore, if you ask questions, it will be able to better understand you and act upon that analytics data. If you notice, Google has been using machine learning for many years now and can detect whether or not someone is trying to fool it.
There are still some instances where people can go around it without raising any suspicion. But through time, it will only get smarter and will better understand just what gets clicked on the most and why.
The intelligence regarding analytics has been established as a means to make it easier to use for those having a hard time understanding otherwise. Obviously there are agencies that do specialize in Google analytics services. They can help companies better understand how to optimize their efforts to get more leads and get current customers to come back.
But this option will be costly since you are paying for additional labor. Not all companies will need these agencies especially once they are starting out. It is better to get a feel for it yourself and understand the basics.
The new features on Google analytics allow users to take action due to the new automated insights. This will send alerts towards recent dips and spikes to direct your action to investigate why that is. In some cases, the insights provided will even offer clear recommendations on how to improve your key metrics.
Since Google employs Adwords consultants for your business, they would want you to understand and use their services to the fullest capacity.
