The Relationship Between Content and Online Reputation Management
It is no secret there needs to be a lot of content written for online reputation management (ORM); even more so than search reputation management. That is because the goal is to get more than one site to rank higher than a certain one. That being said, at their best, both content and ORM have the potential to create a bond that can place any website on the top of search engines.
When someone who doesn’t have any experience at all manages your SEO or ORM, it can actually cause the site penalties that can be hard or even not possible to recover from. There are a lot of best practices understand when producing content for the purpose of getting ranked or helping your rankings online.
There are generally two types of content you can be writing: for search engines and for your customers. The reason for this is that search engines like to see fresh content constantly being written on a regular basis with a fairly good use of the English language. In addition, there cannot be any duplicate content taken from other sites. It is possible for search engines to tell if a certain piece or even part of an article has been plagiarized. Another reason people tend to write separately for both search engines and people are simply due to the fact that they have limited resources. It costs more money investing your time to research for a great topic as well as data and information to write a great article as compared to one written for search engines.
Great content is of high quality with useful information that tells a story in specific context. It should have the ability to bring emotion or engagement from the reader. Unfortunately it is up to the reader to be able to distinguish between good quality, relevant and true content to fake ones.
The king of search engines, Google, processes about 3.5 billion searches a day from all over the world. So now the question becomes, what is the SEO value of content. The pieces of content Google would like you to find are based on the order of how it thinks it is useful and relevant to you. That being said, the most important attributes are how useful and informative, valuable and useful as compared to other sites, credible, high quality and engaging the higher you will rank.
This is however only one piece of the puzzle since optimizing content is another facet to consider. Do your research before writing any piece of content. Know what keywords customers tend to search for to find products and services related to yours.
That being said, it is important to know the relationship between search engine optimization, online reputation management and content.
