Social media and search engine reputation management

As a marketer, it is good to have creative ideas for different campaigns online and offline. But it doesn’t end there since it is important to keep track of time allocation on projects or campaigns to know what their return was.

This is done not only to show management where resources are going but also how they are being utilized. It also shows employees what is working and what isn’t. There are actually ways to improve your social media return on investment and prove how they are working.

When speaking about your return on investment, not all companies have a standard calculation. One of the simplest formulas is the company’s profit divided by their investment times 100. But not all companies will be able to tell where their traffic came from.

This way is only looking at how your money is being spent and nothing else. There are other aspects to look at such as brand awareness. This can be compared to the number of people a certain campaign has reached or how much engagement it received.

There are many reasons why you should be measuring your return on investment. One of them is to show the true value of social media campaigns to stakeholders, which will in turn make your company more credible.

Calculating your ROI will shift the view of social media in your organization. For those people who thought it should not be taking up a lot of labor and time will notice just how well it can be doing with the right amount of originality.

This ties into online reputation management since the more people engage with a post and share it, the higher in popularity and thus ranking it will receive. This is especially true when users go through social media to find your webpage.

Say for example someone is looking for a certain product or service and comes across your site. The longer they spend time on it and share your content, the better it will rank on search engines. To be able to do this, marketers need to cut through the clutter and put out amazing content that catches the eye of their target audience.

There are certain pieces of content that do get better engagement as compared to others. For example, people like to learn about different industries. Therefore, sharing them on your social media pages will give you a better outcome. Also creating content that touches the customer’s emotions will get higher engagement. It is best to avoid generic and stock photos.